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  • Katie Jefcoat

Embracing Your 2024 Word of the Year: A Guide to Finding Your North Star

Have you ever considered choosing a "word of the year" as your guiding star for the year to come? Imagine having a single, powerful word that shapes and directs your journey through the year. My own experience with this practice has been nothing short of transformative. It's a simple yet profound way to focus your intentions and actions. Let’s explore together how selecting just one word can bring clarity, purpose, and an exciting direction to your life this year!


"New Year Fresh Start" written on a tag next to a cup of coffee

Understanding the Power of a Word of the Year


A word of the year acts as a compass, guiding your decisions, actions, and mindset throughout the year. It’s more than just a word; it’s a mantra, a focal point that encapsulates your aspirations and intentions. This practice helps to simplify your goals and brings a clear focus to your daily life.


By choosing a word, you set a theme that resonates with your personal journey, whether it’s growth, balance, courage, or any concept that holds special meaning for you. Embracing a word of the year can transform how you approach life’s challenges and opportunities, giving you a steady beacon to navigate the year ahead.


The Journey to Discovering Your Word


Let's take a little dive into my head to give you an idea of the journey to finding your word of the year. I know it's scary – but it may help!


Choosing my word of the year has always been a deeply introspective journey. It started with peeling back layers and asking myself why a particular word resonates with me at this season of my life.


Initially, for this year, I was leaning toward words like 'Ease' and 'Grace.' These words painted a picture of the life I yearned for — serene, untroubled, and poised. However, as I delved deeper, I asked myself, "How do I want to feel?" because of these words. Due to this, more specific words emerged: 'Free Time,' 'Bandwidth,' 'Presence,' and 'Harmonious Household.' These reflected my desire for balance and peace, especially in my personal and professional life.


The process didn't stop there! My mind kept processing, and further reflection brought up words like 'Boundaries,' 'Priorities,' and 'Intentional Margins.' These were responses to the perennial challenge of juggling multiple roles. They signified a need for clear limits and a focus on what truly matters in each season of life.


As I kept peeling back the onion, physical health became a focal point. Inspired by a Mel Robbins podcast with guest Dr. Gabrielle Lyon and her book Forever Strong on aging and health, I considered incorporating more movement into my day and nourishing my body for optimal health. This led to setting non-negotiables for my well-being.


For me, this meant prioritizing sleep (which you may know by now is a BIG deal in my life). It also meant managing my work-life integration and being fully present with my children. For example, I don't always have to answer the phone if it's not a good time for me. Additionally, I want to be better at being in mom mode in the car – I don't want to take calls in the car and hush the children. I am there with them!


The word 'Capacity' emerged as I peeled back the final layer. It encapsulated my need to balance sleep, nutrition, movement, purposeful work, and family connection. These weren't just aspects of my life but domains I want to master and harmonize. Am I 100% sure this will be my word of the year come 2024? Maybe not – I still have time and am still ruminating over it.


At the end of the day, this journey of self-discovery reminds me that finding the perfect word of the year is not always straightforward. It involves introspection, honesty, and, sometimes, accepting that the 'one word' may still be a mystery, evolving as we grow through the year. So you may ask, “Katie, what should I do to find my word?” Let’s dive in!

Goal notebook for writing your Word of the Year.

The Importance of Depth and Meaning in Your Choice


As you can see from my process, embracing the process of discovering your word of the year is vital. Let it be a true reflection of your deepest aspirations, serving as a guide to live more intentionally in every aspect of your life. The significance of this practice lies in choosing a word that resonates on a deeper level, one that can sustain you through the year's ups and downs. It's about finding a word that speaks to your core, offering inspiration and challenge.


In contrast, a word that lacks depth might not carry the power to inspire you throughout the year. That is why it is crucial to select a word that not only aligns with your immediate goals but also connects with your broader life vision. This word should be a catalyst for growth, a reminder of what you're striving towards, and a beacon during times of uncertainty or difficulty.


Practical Tips for Choosing Your Word of the Year for 2024


When choosing your word of the year, you want to ensure the word offers multiple layers of meaning and opportunities for reflection and action. To do this, here is what I suggest you do!

  • Reflect on Past Experiences: Look back at previous years to understand what worked and what didn't. Be honest with yourself, and don’t sugarcoat it.

  • Journaling for Insight: Use journaling to explore thoughts and feelings, helping to clarify your focus. It may take several rounds with your journal, so give yourself the time and bandwidth to allow the process to occur.

  • Life Domains Evaluation: Consider various life aspects – health, work, family, and personal growth. We are complex individuals with competing life components, so consider what is most vital at this chapter of life.

  • Align with Values and Goals: Ensure your word resonates with your core values and long-term objectives.

  • Involve Others: Seek feedback or discuss potential words with trusted friends or mentors.

Implementing Your Word in Daily Life


Once you've chosen your word of the year, the next step is to weave it into your everyday life. This ensures it remains a guiding force, constantly influencing and reminding you of your goals. Here's how you can make it an integral part of your daily routine:

  • Daily Reminders: Place sticky notes with your word in visible spots or set it as your phone wallpaper.

  • Action Steps: Define small, daily actions that embody your word, turning it into a habit.

  • Reflect Regularly: Spend a few minutes each day or week reflecting on how your actions align with your word.

  • Mindful Decisions: Before making decisions, ask yourself if they resonate with your word.

  • Routine Integration: Incorporate your word into daily rituals, like morning meditation or evening journaling.

By consistently aligning your actions with your word of the year, you'll find it becomes a natural part of your thought process and decision-making, guiding you toward your envisioned future.


Beyond Personal - Word of the Year in Business


Now, you may be thinking, can I also apply this to my business? Most certainly! Applying the 'word of the year' concept in a business context can unify a team and streamline focus towards common goals. Here's how to effectively incorporate this practice into your business:

  • Business Alignment: Choose a word that encapsulates your business's vision and goals for the year, like 'Innovation' or 'Growth.'

  • Team Involvement: Involve your team in selecting the word to ensure it resonates with everyone and fosters a sense of collective purpose.

  • Guide Business Decisions: Use the word as a compass for strategic planning, operational changes, and company culture initiatives.

  • Measure Impact: Regularly assess how the word influences business processes, employee engagement, and overall performance.

  • Reflect and Adapt: Be open to revisiting and adjusting the word as your business evolves throughout the year.

Integrating a 'word of the year' into your business strategy creates a focused and motivated environment where every team member contributes towards a shared vision, leading to a more cohesive and successful organization.


Just remember, your personal word of the year and the one for your business shouldn’t match. They are two separate entities, so your PERSONAL word should be how you plan to incorporate that concept into your personal life outside of the office. For example, if your business word is “growth,” you may need to consider the boundaries of that growth and your own life so it doesn’t consume all of your time.


Your Year, Your Word


In choosing and living by your word of the year, you gift yourself a guiding light that brings focus and depth to your life’s journey. This simple yet powerful practice can transform how you navigate both personal and professional challenges, leading to a more intentional and fulfilling year. I encourage you to embrace this transformative process and discover the word that will be your compass for the year ahead.


I invite you to share your chosen word and the story behind it in the comments – let’s inspire each other! Plus, don’t forget to subscribe to our bi-monthly newsletter for more insights and inspiration. Here's to a year defined by purpose and growth!

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